Ma Ae first started work, (as a 20-year-old back in 2000), as a marketing employee for the Yellow Pages. She had just finished high school and needed to help her father support her two younger brothers. Two low-wage jobs later, she joined the hospitality industry, slogging away at a budget hotel while pursuing distance education. Then, in 2004, she moved to the Sedona Hotel, her first five-star establishment. She knew at once that this was what she wanted to do.