If not Modi, who? To his supporters, the strongman is irreplaceable. The question has been repeated so often that it’s become a catchphrase to rebuke the opposition. Still, the quasi-presidential nature of the campaign reinforces its importance: Who could challenge Modi’s immense charisma and huge following?

Muhammad Rofiqul A’la is a jovial and portly thirty-nine year old farmer and kyai (or ustaz) from Jember in the densely populated province of East Java. Kiyai Rofiq as he’s called in his village is also part of the reason that Joko Widodo (or Jokowi) was able to surprise Indonesians and the world, in last week’s Presidential elections.

The Indian elections are a five-week-long marathon. The first stage of the exhausting process has already begun and voting has started. The question “what’s in it for me”, is not as easily answerable now for everyday Indians as it was in the shock-and-awe publicity campaign of Modi in 2014, as the Modi magic that was promised in 2014 is something that seems to have all but evaporated.