In 2018, some 1.6 million Indians visited Thailand, compared to 10.5 million from China. While India was only the 6th-largest inbound market (behind China, Malaysia, Korea, Laos and Japan), 1.8 million of its tourists are expected to come in 2019 making India, Thailand’s third-most important source of visitors. By 2030, this figure is expected to grow to 10 million. What is driving this trend? Part of it has to do with India’s economic growth: average incomes have nearly doubled from INR63,642 annually in 2011—2012 to INR125,000 in 2018—2019.