In Indonesia – Southeast Asia’s largest economy, with a population of 265 million – Facebook is faced with an unexpected dead end. After 12 years of super-charged global growth, the tech champion with a US$414 billion market cap that began life on university campuses has become the social media of choice for “old” people. Indeed, it appears to be losing its allure among its core demographic: the young, educated and upwardly mobile. In fact, many younger users have just stopped logging in.